Bangalore, Dec 7: Liquor baron and chairman of UB Group Vijay Mallya on Monday entered into a strategic alliance with leading Dutch brewer Heineken NV to distribute its beer in India.
As per the agreement, the UB Group, including United Breweries Ltd (UBL) and United Breweries Holdings Ltd (UBHL), and the $14.32-billion Heineken group have resolved their differences and decided to withdraw litigations between them. “The new alliance will offer consumers a portfolio of national and international brands in India, including UBL’s Kingfisher and Heineken, the largest global beer brand,” the company said in a statement here. Around 25 million glasses of Heineken are consumed the world over every day.
No comments:
Post a Comment